will you press the button?
a good thing will happen
BUT
an even better thing will happen
I have a theory about this: people have trouble fantasizing about things that are Just Good, because I guess it feels too unrealistic. so if you add drawbacks then they’re able to fantasize about it
but also, if you add a second Good Thing but frame it like a Bad Thing, that sometimes works too. especially if it would actually be a Bad Thing for certain people
here’s an example of “good thing + drawback”:
and here’s an example of “good thing + {another good thing disguised as a drawback}”:
anyway I think this is a big part of why CYOAs work so well, and why it’s often so satisfying to make TTRPG characters