ARGs might have the biggest ratio of people willing to watch a video about the story vs people willing to engage with the story in its original format.

@Owlor marketing firms should just cut out the middle man and release fake videos of people solving ARGs that never existed, to promote their new TV show or whatever. that way they can make the ARGs way more interesting than a real ARG could ever actually be

give it long enough and maybe they’ll reinvent the concept of found footage horror

@kasdeya I was thinking about the fact that one of those ARG recap channels like Night Mind could just start releasing explainer videos for a fake ARG but that's arguably already a genre of unfiction in and of itself, at least when it comes to Lets Plays of obscure clue-ridden fictional games a la Petscop.