I don’t think marketers appreciate how much damage they’re doing to my perception of their brand when they send me emails like

Well hey there, [deadname]! It’s so nice to meet you!

Hey again [deadname]! We’ve got a fucking coupon for you [deadname]!

[Deadname], have you considered buying [thing]? You should really consider it [deadname] it’s a great idea [deadname].

“a great way to build a connection with all of our customers is to aggressively refer to them with their legal names”

- a cishet white man in his 60’s, probably